A recently added feature on eBay called the "1 day listing" can be extremely useful for ebay sellers. Contrary to the feelings of many ebay sellers, a one day listing can generate as many or more sales than the longer auction listinga.
To understand the reasons for this, you should first understand the mentality of the average buying ebayer. The buyers visiting ebay are looking for a deal. Once they locate it, they will bid on it, will want to know the result of their bid almost immediately and if they are the winner - they want the product immediately.
As an eBay seller, you also need to know the default display settings for searches submitted by potential buyers. eBay default settings show the auctions ending soonest at the top. So as a seller you can capitalize on this and have your items always listed near the top by using a 1 day auction, since items with more than 1 day left will always be under yours.
Also, many buyers on ebay buy on impulse rather than logic. As a seller, it can be advantageous to place a one day auction so you can impose a time limit on your buyers, thereby encouraging them to buy now rather than "watch" the item.
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